Ever since PEUGEOT unveiled the 308, its more athletic counterpart had been keenly awaited, with its promise of an unparalleled driving experience. It was a tall order: design the most radical model in the range for a particularly demanding set of customers. Rising to that challenge required a development team who were all on the same page, with the same passion for performance. So PEUGEOT brought in the experts: PEUGEOT SPORT engineers with a wealth of international expertise in the field.

The "308 GTi by PEUGEOT SPORT" offers drivers the ultimate ride, featuring a 1.6L THP S&S engine available in two versions-270 hp and 250 hp-with Torsen® limited-slip differential, chassis tuning and PEUGEOT i-Cockpit. What is more, the 1.6L THP S&S power plant is the most efficient in its category, capping CO2 at 139 g/km, or 6.0 L/100km.

Since the launch of the legendary 205 GTi, PEUGEOT has sold its sportier models to more than 800,000 satisfied customers: the 309 GTi, the 405 Mi16, the 306 S16... the 208 GTi, the RCZ R and now the new PEUGEOT 308 GTi by PEUGEOT SPORT.

The new "308 GTi by PEUGEOT SPORT" carries the name of the team responsible for its development. It packs a 1.6L THP S&S engine that comes in two versions: 184 kW (250 hp) and 200 kW (270 hp). The Euro6 Stop&Start power plant caps CO2 emissions at just 139 g/km (6.0 L/100 km).

The 308 GTi 270 sets a new record for power-to-weight ratio in its segment, at just 4.46 kg per unit of horsepower, and does 0-100 kph in a mere 6.0 seconds, covering 1,000 metres from a standing start in 25.3 seconds. The 308 GTi 270 is equipped with Torsen® limited-slip differential technology and 19'' Carbone 19 alloys shod with Michelin Super Sport tyres. It has 380 mm discs in the front with red PEUGEOT SPORT calipers and 268 mm counterparts in the rear.

With availability varying according to country, the 308 GTi 250 goes from 0 to 100 kph in 6.2 seconds and covers 1,000 metres from a standing start in 25.6 seconds, thanks to a power-to-weight ratio of just 4.82 kg/hp. The 308 GTi boasts powerful, exclusive styling: it sits 11 millimetres lower to the ground with a brand-new front and rear design. The interior feels just as sporty.

The Coupe Franche separation-line design exclusive to the 308 GTi 270 contrasts the new, explosive Ultimate Red with Perla Nera Black. There are a total of six colours available in the 308 GTi range: Ultimate Red, Magnetic Blue, Perla Nera Black, Artense Grey, Pearlescent White and Hurricane Grey. Driver-adjusted chassis, power-packed engine, tailpipe tone, PEUGEOT i-Cockpit, Driver Sport Pack, bucket seats... It's a triumphant turnout!

The Ultimate Red and Perla Nera Black pairing seem to have been split by a surgeon's scalpel, such is the contrast between the two. Dubbed the Coupe Franche, this combination of colours ably captures the nature of the new 308 GTi by PEUGEOT SPORT: in a word, sharp. The PEUGEOT 308 is inherently sleek and clean, and the high-end version needs no artifice to show its pedigree. The PEUGEOT 308 GTi asserts a style imbued with simplicity but which is impressively effective.