Al Rowad Holdings has announced an exclusive franchise arrangement with Payless ShoeSource. According to the agreement, Al Rowad Holdings will partner with Payless ShoeSource as its exclusive franchisee to establish the Payless ShoeSource retail chain in Libya and Malta.
The arrangement is aimed at leveraging Payless' capabilities of creating a unique and delightful store experience through a trend-right product mix that appeals to the budget-conscious shopper and Al Rowad Holding's established competencies in the transportation, construction equipment and automotive sectors. Through this partnership, Al Rowad Holdings will provide Libyan and Maltese consumers with the authentic Payless shopping experience and Payless' range of fashionable footwear and accessories for the entire family.
With this new partnership, Al Rowad Holdings improves its position further in the footwear segment by offering a wide range of fashionable, comfortable, high-quality and affordable footwear to Libyan and Maltese consumers.
"We are very excited to be starting our retail portfolio with such an established, successful brand that is Payless. We are looking forward to continue delivering an exceptional shopping experience to our loyal customers throughout Libya, and are delighted to be moving into the retail market. With competitive value pricing and a large selection of styles to suit all the family, we believe that Payless is going to be perfect for our customer base. We are also very excited to announce that we will be entering into Malta, which will be the first Payless store to open in Europe," stated Ahmed Kalush, Vice President Business Development of Al Rowad Holdings.
Today, Payless has 325 franchised stores in Africa, Asia, and the Middle East in countries such as Egypt, Ghana, India, Indonesia, Kuwait, Philippines, Saudi Arabia, South Korea, Thailand, and United Arab Emirates, among others.
"I am excited about this partnership with Al Rowad Holdings, who shares our vision for the Payless brand and is a preeminent company in Libya. A cornerstone of the Payless strategy is to expand into new markets and become the brand that resonates with consumers around the globe, and be the first choice for budget-conscious consumers who shop for shoes and accessories. Partnering with Al Rowad Holdings will further our vision of being the 'go-to' shoe store that shoppers anywhere in the world can count on to be there for them and for their families, helping them look good every step of the way," said Steve Gish, Executive Vice President Retail Operations and Franchising of Payless ShoeSource.
Payless stores in Libya and Malta will be positioned as the first choice for budget-conscious consumers in the shoes and accessories segment. The offerings will comprise a comprehensive variety of shoes and accessories including fashionable sandals, wedges, flats, canvas sneakers, boots, and handbags, all at great value prices. Two unique features of Payless stores are its extended and wide-width sizing for women and its right-sizing service for children, Measuring Kids' Feet.
Payless' collection includes shoes for every need - dress, casual, and athletic styles for women, men, and kids, as well as special footwear like sport cleats and water socks, among others. Payless stores also carry an array of accessories such as socks, scarves, jewellery, and hair items, all intended to help everybody complete their look.
Payless stores feature a well-known portfolio of brands including American Eagle, Comfort Plus by Predictions, Fioni, Montego Bay Club, Smartfit, and designer label Christian Siriano for Payless.
For more information, please visit www.alrowad.ly