Frank Salt Real Estate has recently undergone a total brand review, which was presented and launched during the Annual General Conference held last month. The new brand identity reflects Frank Salt Real Estate's commitment to provide the highest level of service on the market in order to meet its clients' expectations.
The new brand doubtlessly retains the integrity and experience associated with it, but has been revamped to make it more visually current and appealing to today's customers. The rebranding process was led by the company's chief operating officer Darren de Domenico, since joining the company at the end of 2014.
"Identity is very important in today's world and I believe in its intrinsic value," he says. "Clients look for an identity they can recognise - whether it is a logo, a corporate design or a new of style of communication. It was time for us to bring all of that together and, as a result, we have now rolled out our new corporate design, together with a revamped logo, which I trust clearly represents who we are."
Mr De Domenico explains that the team behind the new brand worked hard to determine exactly what the company wished to portray. "The Frank Salt Real Estate brand was already very established and recognised as a leading brand, so we knew we wanted to maintain what it represented while still bringing it forward to reflect its present and future approach."
"Frank Salt Real Estate is a company with nearly 50 years' experience and remains the most trusted real estate company on the market. Today the brand is recognised as a benchmark in the real estate industry and when it comes to service, professionalism, values and integrity, Frank Salt is by far the leader - it was therefore important that our new logo communicated all this, and more."
The new logo effectively manages to capture the company's history, as well as its future. It combines elements of Frank Salt's trademark "house", presents greater focus on the actual brand name and confirms the company was established in 1969. "This longevity is important to us and to our customers, so it was vital that this was still incorporated, as it helps to confirm our experience in the market," continues Mr De Domenico.
Furthermore, the company's corporate colour palette has also by updated and is now stronger and bolder. The hues chosen reflect the rich green applied to traditional Maltese apertures, with a subtle touch of gold, which successfully maintain the brand's classic sensibility.
"And that permanence is exactly what matters most to our clients. When someone intends to buy or sell a property, we believe, trust and experience are the key factors they will consider when choosing a real estate agency - and that is where we certainly excel, as there are few companies on the market that can provide the same level of knowledge and experience we offer."
The rebranding exercise is all very much in line with the exciting development taking place within the company, which will also see the opening of new offices in Ibragg, Mosta, San Gwann, Fgura and Cospicua.
"We are now very keen to share our new brand with the public and, of course, with the generations of customers who have been so loyal to Frank Salt Real Estate over the years."