As part of its corporate social responsibility to help society live a healthier and safer way of life, MSV Life, Malta's largest life insurer, is supporting Magic Malta in its 20-week awareness campaign, 'Think Before You Click'.

The campaign, designed to empower parents carers to guide children to protect themselves against the risks they may encounter on digital and social media platforms, is being held in collaboration with The Office of Commissioner for Children and the BeSmartOnline! project, managed by the Malta Communications Authority (MCA).

"As a life insurer, MSV Life feels responsible to support initiatives that empower every member of the community it operates in to make good choices to live a better life, physically, mentally and socially," said MSV Life's CEO David G. Curmi. "It is a reality that every one of us, young or not so young, spend a significant time of our day online. While we embrace every development in technology, we are also aware that the digital world and social media pose risks, particularly to those who are most vulnerable, like children. We are honoured to have been approached to support this initiative to raise awareness among parents and carers on how to educate children to protect themselves against dangers they may be unaware of."