The national Pink October campaign has come to an end with a spectacular closing party for all sponsors and guests which was held at last Friday 4th November at the Cavalieri Art Hotel in St Julians.
The Pink October 2016 campaign raised funds from corporate sponsors, private donations and from various activities which were held throughout October. This year's main sponsor was GlobalCapital plc. The funds will be used to purchase a Faxitron Biovision machine to further enhance diagnostic precision and effectiveness during breast and other cancer related surgery.
Like all great things, Pink October first started bubbling up as a mere idea, in the minds of some of JPA's top creatives, not very long ago. Given that breast cancer affects so many women it was decided that something should be done to help fight it. It was a simple question with a very simple answer. And just like that, in 2013, the first national campaign of Pink October was born.
Together with the partners The Marigold Foundation, Action for Breast Cancer and Europa Donna, JPA set out to bring the nation together, to increase awareness, educate people, encourage everyone (not just women!) to lead healthy lifestyles and go get checked, as well as raise funds in aid of breast cancer research and equipment.