27 October marked the launch of the new Veneta Cucine showroom, at the Fino Building in Mriehel. The Prime Minister, Joseph Muscat, distinguished guests and members of the press were present for the inauguration. Also in attendance were Senator Carlo Archiutti and Dionisio Archiutti, owners of Veneta Cucine Spa, who travelled to Malta from Italy, especially for this event.

The Prime Minister unveiled the new showroom with the untying of the ribbon followed by a short speech by Paul Mercieca, chairman C. Fino + Sons Ltd. Mercieca said that over the past 20 years, the company built a strong collaboration with Veneta Cucine, widely considered by the Fino family, as the most important of their partnerships. Malta's showroom is Veneta Cucine's third largest in Europe, with sales in Malta ranking at the highest per capita sales in all of Europe.

The new showroom will house the latest in trends and styles, including the collection recently presented at the flagship store in Milan earlier this year. Fino has always aimed at being in the forefront for high quality furniture and new design concepts, and Veneta Cucine, without a doubt, qualifies for both.

During the event, the Fino Marketing Campaign 2017/2018, entitled Each piece is from the heart was presented.

As part of the campaign a television commercial is being aired, which as part of the company's commitment to support local artists, features an original soundtrack created by The New Victorians, especially for Fino.