October is the month dedicated to raising awareness about Breast Cancer, a month more commonly referred to as Pink October.

This year, Toly launched a Limited Edition Blush Compacts. This blush compact, launched at Luxepack Monaco, was presented in four variants - Rouge, Nude, Nocciola and Rose' to support research and victims of this disease.

Compacts were sold online, through selected outlets and beauty shops, and a number of companies bought and donated the limited edition compacts to their employees. Among those supporting Toly in this campaign were Vibe FM, Montekristo Estates, Express Trailers, LeoVegas, OJO Beauty Lounge and MIA.

Dorien Bianco, CMO of Toly Group presented a donation of €10,000 to Pink October Malta and Hospice Malta. Parliamentary secretary Julia Farrugia and Jeremy Dalli, chief of staff at the Ministry of Economy, Investment and Small Business, attended the event. Ivan Grech and Maria Gatt received the donation on behalf of Pink October Malta and Hospice Malta.