, finding specifically what is important to them and matching it to the property.

With the slogan 'If it's meaningful to you, it's important to us', the campaign is designed to set RE/MAX Malta apart from its competitors by taking the relationship between agents and their clients to a new level. Seeing beyond the real estate request itself, RE/MAX agents will strive to understand what is important to their client, and what each room in the property will really mean to them as individuals.

 "Despite having the largest database in Malta, the most exclusive listings, and a workforce that has had the best real estate training in the industry, we have always understood that our unique relationship with our clients is the main reason for our growth," RE/MAX Malta COO Jeff Buttigieg said.

"We have never lost touch with our clients, so placing them at the heart of this new campaign can only help us to get to know them even better, and to give them the bespoke service they deserve."

The campaign was launched with a series of seven adverts, each exploring a specific area in a property, including bathrooms, kitchens or gardens, and highlighting that each can be seen differently from the client's perspective.

Although RE/MAX is an international company, this advertising campaign was conceived locally, and both the models and locations used are Maltese.

RE/MAX Malta Marketing Manager Sam Zammit also commented, "At RE/MAX Malta we have always strived to show what our clients mean to us, and this campaign offers us another creative way to demonstrate this. Building on that client rapport by delving into the most important moments for them in a property is a new idea, and one with which RE/MAX is once again leading the way in the real estate industry."

The company is currently awaiting the results of recently-commissioned research and has confirmed that specific training relating to the service promise of their agents will be rolled out shortly. "The experience that our end consumers have is one of the most important aspects of our service and we regularly commission research that will give our agents the latest, first-hand knowledge they need to provide the best service possible," Mr Buttigieg added.