be.HOTEL, the four-star hotel located in BayStreet in St Julian's has appointed Katya Grech Revenue Manager. The promotion follows specific training provided by Preferred Hotels & Resorts, of which be.HOTEL is a part, which identified Ms Grech's abilities in the area of yield management. As a result, Ms Grech is now, in fact, a certified Revenue Manager.

Ms Grech said: "There are three essential elements to revenue management. The first is having a fixed number of available products, in our case rooms. Secondly, that the product is very perishable; a room unslept in on any night will be lost forever, and thirdly, that customers are willing to pay a different price for the same resource or product. It is a crucial and fascinating aspect of any hotel's operations and I am looking forward to putting my newly acquired knowledge into action as be.HOTEL continues to grow in the coming months."