The Malta Independent 27 November 2021, Saturday

ICON’s Digital Solution for Luxembourg Airport receives an e-Business Award

Thursday, 26 April 2018, 10:53 Last update: about 5 years ago

ICON's end-to-end digital solution for Luxembourg Airport has received a prestigious award from the Malta Communications Authority (MCA) for the Best Use of Technology in Business Transformation.

In June 2017, ICON successfully completed the development of an innovative, end-to-end digital solution for Lux-Airport, Luxembourg's main airport which acts as the country's focal hub for the rest of Europe. The airport receives over 3 million passengers per year travelling to 72 direct locations around the world.

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Lux-Airport's main objective was to put the traveller at the centre of the design process, to clearly understand their needs and translate these into an elegant, intuitive, dynamic interface. The new assets needed to provide a seamless travel experience for Lux-Airport passengers by combining mobile app technology with the Lux-Airport website information. The new digital solution is designed to assist stakeholders through every step of their journey.

With a deep understanding of the travel and aviation sector, and a highly-qualified team, ICON, a Microsoft and Google Partner, was able to offer a cost-effective solution utilizing a balance of "off the shelf" technology frameworks, as well as bespoke software development to meet core airport requirements.

A few examples of the key features which passengers can find on the Lux-airport website and mobile application are: Flights status and live flight trackers, Flight timetable, Indoor maps & positioning, Real-time personalisation platform and Automated marketing.

Airports are increasingly challenged to improve traveller experience and provide innovative solutions to support today's age of "connected travellers". Now that the solution has been deployed, travellers arriving and departing from Lux-Airport will be able to plan their trips better, decide on the best method to get to the airport and optimise their time while at the airport ‒ whether it is enjoying a delicious lunch or buying presents for their loved ones. 

Commenting on the project, Johan Vanneste, (former) president & CEO of Luxembourg-Airport stated: "The new website and mobile application work seamlessly together to offer a unique experience, making it more convenient for every person to plan their trip to and from the airport. This innovative end-to-end digital solution aligns perfectly with the ethos of the Luxembourg Airport brand and we are very excited by the new potential it has opened up for our business."

Commenting on the project, Dr Gege Gatt, director at ICON, stated: "We're extremely privileged to have worked on this assignment for one of Europe's best airports. Luxembourg Airport turned to ICON to achieve true competitive advantage and accelerate the speed and agility of its digital growth. ICON's deliverables are technologies that relentlessly help reshape the airport's differentiation and performance. Embracing the strategic importance of the web and viewing it as a crucial competitive advantage is undoubtedly a key to the success that has been achieved by Luxembourg's Airport in recent years."

Explore the future of the airport industry by visiting: https://www.lux-airport.lu/

ICON was also shortlisted as a finalist to win the Best Social Media Campaign 2017 award.


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