Air Malta has seen its traditional slow November perform over 9% better than last year. "The drive for more passengers through the new digital distribution solutions, pricing and revenue management initiatives is paying off", said Capt. Cliff Chetcuti, Air Malta's Chief Executive Officer.

"We see a much more controlled passenger flow and pricing consistency in the markets we operate allowing better results", he added.

In November Air Malta carried 148,500 passengers (+5% more than last year), while operating the same number of flights. The revenue however went up 9% showing the fact that passengers are purchasing more ancillary products while travelling to make the trip tailored to their needs.

Best performing markets include France, Belgium, Switzerland, Israel, Prague, Portugal and Tunisia.

"The gradual transformation from a Hybrid Airline to a Boutique Airline will further develop this concept over the coming months as new digital developments are introduced. As already announced in November the partnerships with PaxPort and TravelFusion is making the Air Malta product portfolio available to travel agents and tour operators. The launch of Air Malta Holidays is starting to show the first results as people tend to enjoy having the option to buy a complete package holiday at attractive prices", said Paul Sies, Chief Commercial Officer of Air Malta.

"This is the growth in passenger numbers and yield we seek from month to month. The transformation within Air Malta over the past 24 months is producing the desired results," added Air Malta's Chairman Dr Charles Mangion.