WasteServ is launching a new information campaign on its latest project ECOHIVE, the largest investment in waste management in Malta, which will revolutionise the way we approach and manage waste and drive the country towards a circular economy.
"This is not simply a rebranding exercise of the main waste management facilities, but a change in approach that will aggressively focus on turning waste into resources," WasteServ Chairperson Professor Frank Bezzina explained, adding that the company is undergoing a comprehensive restructuring programme intended to improve the overall environmental performance of the waste sector.
ECOHIVE represents hard work and efficiency, an ever-moving hub that continues to find and implement solutions to the best of its abilities, and that continuously seeks to improve, the company said.
"Eco" ties back to the environment and sustainability, while "hive" reminds us of a beehive, constantly active and buzzing with energy. Bees pollinate, help plants breed, grow, and produce food whilst also producing nutritious honey.
CEO Richard Bilocca drew on this metaphor to explain how the facilities that are being developed as part of this vision will do exactly the same by addressing various environmental needs related to waste management when at the same time producing essential resources such as energy and agricultural compost. The facilities that are being developed follow the same branding and will carry the names of ECOHIVE organic, ECOHIVE energy, ECOHIVE recycling, and ECOHIVE hygienics.
The campaign aims at further sensitising the general public on the importance of waste separation, on whom the successful operation of these state-of-the-art facilities will ultimately depend.
Progress on the ground is expected to be quick with the procurement process for the Waste-to Energy-Plant already entering the pre-qualification questionnaire stage.
This campaign ties in with the overarching work being conducted by the Ministry for Environment, Climate Change and Planning whom amongst other ambitious tasks is currently finalising a reformed Waste Management Policy.
WasteServ encouraged the general public to follow its social media channels and the ECOHIVE campaign, which will also include various educational and fun activities particularly targeted towards young people.