A bar in the Israeli city of Tel Aviv has become an unusual vaccination point, offering a free drink to those who go and get vaccinated against Covid-19.

The initiative is being trialled outside the Jenia Bar in the city’s Dizengoff Square as the middle eastern country ponders on how to encourage more younger people to get vaccinated.

The vaccines are being offered to anyone, free of charge and without an appointment. Those people who take up the offer receive a voucher for a free soft drink at the bar.

The initiative comes as the vaccination rate in Israel tapered off when younger people became eligible for the jab.

Israel remains the world leader for the number of vaccine administered: over half of its 9 million or so population have received at least one dose of the Pfizer BioNTech.

"The vaccination rate has gone considerably slower and that's the concern here right now: how to convince young, healthy people to get vaccinated. The sooner the better," Dr Daniel Shepshelovich, the vaccination coordinator at Tel Aviv's Ichilov Hospital, told Sky News.

Israeli health officials have warned that other countries are likely to see a reluctance among younger people to be vaccinated, either because they are concerned about the safety of the vaccine or because they don't see COVID-19 as a serious risk to them.

Professor Eyal Leshem, an infectious diseases expert at Israel's largest hospital, Sheba, has said that social media and celebrities could be used to convince the young to get vaccinated

He told Sky News: "You really need to convince them. You need to prepare your communication, move to work in social media, move and work with community leaders, opinion leaders, even celebrities, so to make sure that people understand it's safe and it's really important for everyone to get vaccinated so we can get back to normal life."

Tel Aviv city officials say mobile vaccination units will be located in seven popular locations across the city this weekend - including the beachfront promenade.