The Tourism Ministry will promote the country as a tourist-friendly one, Tourism Minister Clayton Bartolo announced, saying that he wants Malta to be a centre of tourism-excellence.
For this reason, the Minister has also announced a think tank in order to create a stronger portfolio of professionals giving their input, the minister said.
Malta is set to open its doors for tourists from 1st June, launching a campaign for the hard-hit tourism sector which has been on its knees for over a year.
"I don't want this to simply be a buzz word, but for it to be the mentality as to how we will work," Bartolo said.
The minister remarked that it is no secret the tourism sector was hurt, but the country needs to learn and gear up for the coming years.
"The biggest lesson that we have taken is to have foresight, so that the tourism sector will be prepared for anything that comes," he observed.
The think tank will relate to the tourism sectors, bringing together a number of professionals.
At the centre of the think tank, there will be a "serious discussion" as to how the country will move forward in this new reality, so that the country explores "new markets or tourist niches".
The minister said that the Ministry, along with all stakeholders, will focus on quality tourism.
"To advocate quality both as individuals and as a sector in general needs to become the order of the day. This is an important ingredient in an evolving and competitive industry," the Minister remarked.