The Malta Independent 29 February 2024, Thursday
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Stunning exposure of the Maltese Islands on Polish TV

Friday, 1 September 2023, 12:33 Last update: about 7 months ago

The stunning beauty and rich cultural tapestry of the Maltese Islands are currently the subject of a Polish TV program spanning over 10 captivating episodes. Each episode of Eska on the Beach is broadcast on Eska TV in Poland to an audience of around 7 million people, and serves as an immersive window into the beauty and gems of the Maltese Islands, and is a collaboration between the Malta Tourism Authority (MTA Warsaw) and Eska TV.

Each episode of the current series traverses the Maltese archipelago from its hidden treasures to its storied history. Presented by renowned Polish celebrity Ola Ciupa, the TV series in Malta was shot earlier in the year and is currently being broadcast on Eska TV till the end of August. Re-runs of the series will commence in early 2024, bringing the promotion of the Maltese Islands to a projected audience of around 5 million people in total across both runs.

The Malta episodes of Eska on the Beach focus on history & culture, gastronomy, agritourism, village feasts, faith tourism, active holidays, sun & sea, family holidays, clubbing & nightlife, leisure, luxury and Screen tourism. Two additional episodes totally dedicated to the promotion of Gozo as a distinct destination, also features in the show.

Accompanying the episodes filmed in Malta is a promotional campaign on the network’s social media which have a combined reach of over 1.6 million people.

The Regional Director of the Malta Tourism Authority for Poland, Eastern Europe and The Baltics Jimmy Attard stated: “These great episodes on Polish TV clearly highlight the key unique selling propositions of our Islands and why the Maltese islands are marketed as an all year-round destination. We will continue with our untiring marketing efforts to register another record year for arrivals from the Polish market.”

Malta Tourism Authority Chief Executive Officer Carlo Micallef commented: “This collaboration with Eska TV allows millions of Polish people, as well as other countries in the region, to embark on a virtual journey to Malta and will surely entice them to visit our Islands.

“The Polish market is one that is carries a lot of potential to be lucrative and is growing in significance year after year. In fact, in the first six months of this year we have registered an increase of 55 % in arrivals over the same period in 2019,” concluded Mr Micallef.

Eska TV is an extension of the multimedia online platform of Radio Eska and is dedicated to lifestyle, music and entertainment programs. It can be watched over the Internet as well as on terrestrial and satellite television. Eska on the Beach is the station’s flagship programme during the summer months.



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