In a defining moment marking the start of 2024, Apex Group underwent a transformative rebrand, emerging as Uniplural Group. This strategic shift is not merely a change in name but a profound commitment to a future where unity, innovation, and collective empowerment take centre stage.
Uniplural Group is more than an organisation; it's a force dedicated to empowering lives and shaping futures across diverse sectors-healthcare, education, childcare, hospitality, and beyond. Rooted in robust values of care, quality, expertise, and integrity, Uniplural Group strives to redefine excellence with a positive impact, and care, time after time.
A decade of dedication: Uniplural Group's evolution
Founded over a decade ago, Uniplural Group embarked on a journey grounded in these principles. Initially focused on healthcare, the organisation quickly understood the transformative power of understanding individual needs, extending its role beyond healthcare services to make a broader impact on different communities, venturing into new sectors, including education, childcare, hospitality, and beyond.
Over 200 young minds blossom under the care of its childcare centres, while dedicated staff deliver nursing care to serve 93 homes, 51 schools, and countless individuals in their own homes. 54 businesses and homes enjoy immaculate and comfortable environments maintained by its cleaning services. Uniplural Academy empowers individuals by equipping them with in-demand skills, not just for healthcare careers, but also in childcare, hospitality and beyond. And for a truly exceptional experience, its boutique hotel offers a unique haven, showcasing their commitment to warm hospitality.
Expanding horizons: Motivation behind the rebrand
Harnessing the momentum gained from this multifaceted expansion, the Group recognised the importance for a unified brand identity to firmly establish its position, engaging strategic branding agency, Steves&Co. Together, they curated a brand that authentically represents its identity, values, and commitment to community service, while fortifying its position within the industries it navigates.
Aaron Axiaq, Chairman of the Board, expresses the significance of this transformation: "We are thrilled to introduce Uniplural Group as the next chapter in our journey. This rebranding isn't just a change in name; it's a testament to our commitment to shaping a future where care, innovation, and collective empowerment are at the forefront. Uniplural Group signifies our unity internally as a team and externally with our clients and communities. By working collaboratively, we amplify our impact, enriching lives and shaping futures harmoniously. This transformation embodies our dedication to unity, collaboration, and the transformative power of togetherness in all that it does."
Unveiling unity: The new logo and tagline
Uniplural Group envisions a world where every interaction contributes to shared success and well-being. Together as One, it is shaping a brighter tomorrow.
Central to Uniplural Group's rebrand is a resonant tagline and thoughtfully designed logo. The tagline, "Together as One" is more than words, it's an acclamation for synergistic empowerment and shared success, promising a future where collective togetherness, propels meaningful change and prosperity.
Complementing this promise, the dynamic logo prominently features a U-shaped design, symbolising not only the company's name but also common unity. It's a visual representation of the company's commitment to inclusivity of diverse elements.
Vision for tomorrow: Together as one
The rebrand isn't a surface-level change; it's a strategic alignment with Uniplural Group's vision, mission, and values. The move reflects its commitment to a future where collective success and well-being are paramount.
As Uniplural Group strides into this new era, the rebrand is a bold declaration of intent. The organisation stands poised to shape lives, industries, and futures with purpose, embodying the spirit of unity, innovation, and collective empowerment for a truly impactful tomorrow.