The world's oceans offer us a very special opportunity to take responsibility for the environment and make a difference with measures such as emissions reduction or waste avoidance to protect biodiversity and water quality. That is why World Ocean Day on June 8 draws attention to this important topic. To mark the occasion, the toy manufacturer PLAYMOBIL is joining forces with Müller and MBRC the ocean to keep the world's oceans clean. That is why the trio launched a cleaning hub on the island of Malta on 4 June. The location was not a random choice.
Together for Malta
"For almost 50 years, PLAYMOBIL has been producing different play worlds and figures on the Mediterranean island of Malta," says Matthias Fauser, the board member responsible for production and logistics at the Horst Brandstätter Group, which manufactures PLAYMOBIL. "In the company's largest production plant, several million toys are produced every year. With around 1000 employees, the plant is one of the largest local employer. That's why we are committed to a clean environment," says Fauser.
PLAYMOBIL found the right partner in Müller's long-standing partner "MBRC the ocean". The MBRC the ocean Foundation is an international organization dedicated to protecting the oceans and coasts from plastic waste. It actively engaged for more than four years in the removal of plastic waste from marine ecosystems and advocates innovative solutions to prevent plastic pollution. Together with local communities, a sustainable waste management system is implemented to clean and reuse the collected plastic. Since the end of May, MBRC the ocean has also been an official partner of the UN DESA DSDG.
On Waste Reduction Day, PLAYMOBIL and Müller have already launched their joint awareness campaign on waste avoidance with a specially created playful educational awareness spot and joint campaigns.
Long-standing partnership between Müller and MBRC the ocean
Müller has been working with MBRC the ocean for several years in various campaigns and is delighted to be working with PLAYMOBIL on the campaign in Malta. "Müller has been supporting the organization MBRC the ocean organization for a long time, as we see a particular strength in the consistent concept. We clean beaches and stretches of coastline together, support the local population, create awareness of sustainability/environmental issues and organize the recycling and processing of the collected plastic waste. This is complemented by joint products made from the collected plastics," says Sascha Zahner, Head of Purchasing Toys, Stationery, Processes and Sustainability
Matthias Fauser adds: "As a manufacturer of children's toys, PLAYMOBIL has a very special responsibility. We not only want to offer children lots of fun, but also do everything possible to produce our products sustainably, for example by using plant-based or recycled plastics. With the joint cleanup campaign with our retail partner Müller on Malta's beaches, the employees at our production site in Malta are showing that environmental protection is close to our hearts and that we are happy to personally lend a hand".
Over 30,000kg of waste has already been removed from various beaches around the world in joint campaigns by Müller and MBRC the ocean, including at the Cleaning Hub in Müller sales country Croatia. In addition, around Ocean Day a very special campaign at Müller: "For every toy purchased in the period from 20 May to 30 June, Müller and MBRC the ocean will collect a plastic bottle from the beaches". This will equate to an additional collection of over 6 million plastic bottles.
Successful campaign in St. Paul's Bay on Malta
Inhabited for 4,000 years, the historic small town of St Paul's Bay on Malta has its name because St Paul is said to have been shipwrecked in this historic fishing village. St Paul's Bay is therefore exemplary for Malta's beautiful nature, which is worth protecting, and symbolizes the educational mission that MBRC the ocean and Müller have set as their goal.
The result of the collaboration at the first clean-up on Malta at Qawra Point Beach in St. Paul's Bay is something to be proud of: A total of over 143 kilograms of waste was collected by 32 volunteers who took part in the campaign. Among them a large part of the volunteers from Playmobil and Müller. Matthias Fauser and Sascha Zahner were also actively involved. The waste was returned directly for recycling and will subsequently be reused, for example, for joint products from MBRC the ocean and Müller.