Premier Restaurants Malta, the operator of McDonald's, has partnered with the Eastern Regional Council (Reġjun Lvant) and the Ħal Għargħur Local Council to install 20 bins at the popular Top of the World area. This beloved spot, frequented by both locals and visitors, has struggled with ongoing littering issues. Through this collaborative initiative, the goal is to promote responsible waste disposal and enhance the area's cleanliness.

The co-branded bins have been securely placed in key locations to make it easier for visitors to dispose of their waste properly. Bin emptying will also occur more frequently to ensure the area remains clean and well-managed.

"At McDonald's we believe in taking meaningful actions that contribute to the well-being of the communities we serve. Partnering with the Eastern Regional Council and Ħal Għargħur Local Council on this initiative, is a simple yet effective way to help keep public spaces clean and enjoyable for everyone," said Peter Hili, managing director of Premier Restaurants Malta.

Anthony Chircop, Eastern Regional Council president, emphasised the importance of such collaborations in addressing environmental challenges, and stated: "By working together with private sector partners like McDonald's, we can implement sustainable solutions that keep our public spaces clean and well-maintained." Helen Gauci, mayor of Ħal Għargħur, echoed this sentiment, adding: "We're proud to be part of this initiative, which encourages responsible waste disposal and helps maintain the cleanliness of our community."

This project is part of McDonald's Malta's ongoing efforts to support the community through clean-up events, local sustainability efforts and strategic partnerships aimed at enhancing waste management solutions.

With these new bins in place, McDonald's Malta and its partners are helping to make it easier for people to keep Top of the World clean, ensuring that it remains a welcoming space for all who visit.