Brussels published its EU KIDS Act last month, and Malta's commissioner claimed a share of the credit. Glenn Micallef told the Times of Malta that the Act will help tackle declining reading skills, and gave his reason. "There is a clear correlation between children's ability to focus and the time they spend on digital platforms." He cited an expert panel that the Commission itself appointed to examine the question. The hope warrants a hearing, and the evidence supporting it merits closer examination.
First, the small print, because the headlines have simplified it beyond recognition. The proposal does not ban 13-to-15-year-olds from social media outright. Regardless of what the child states, platforms may choose not to serve children under 13 in any case. Children who are 13 and 14 years old can have supervised "mini accounts" that offer limited features and a daily limit of one hour. At 15, a young person can open a full account, and platforms must maintain a "safe design" until they reach 18. The Act reaches beyond Instagram and TikTok into video-sharing sites, online games, app stores and AI chatbots. It also reverses the burden of proof, so each provider must prove its service suits children before launch. Parliament and Council still have to negotiate the text, a process that could run for years.
The case for the measure rests on a simple observation. Platforms already claim to exclude under-13s, and regulators across Europe accuse them of failing to do so. A legal floor with fines behind it would turn a fiction into a rule. It would also relieve parents of a lonely fight. Every Maltese family with a ten-year-old knows the argument that everyone else's child already has an account. A common rule makes refusal cheap, because nobody's child stands alone.
Malta was moving in this direction before Brussels acted. Robert Abela announced restrictions for under-13s earlier this year and left the door open to older groups. The government ran a public consultation on social media regulation last year. A small state gains from an EU regulation for a practical reason: Malta cannot take on Meta and TikTok alone.
The timing sharpens the argument for Malta in particular, and Micallef knows it. PISA 2025 landed last month, and I wrote about it earlier this week under the title "Rich Kids, Poor Readers". Malta's reading score fell 30 points in three years, from 445 to 415. Only 52% of Maltese 15-year-olds reached basic reading proficiency, against an OECD average of 69%. The same survey revealed that the percentage of parents asking about school weekly dropped from 73 to 66%. A quarter of Maltese students reported bullying, above the OECD figure. Anyone who blames the phone for shrinking attention spans now holds a ready-made dataset.
Now come the objections, and they carry actual weight. Digital-rights campaigners argue the Act delays exposure rather than removing the harm. The platforms' business model rewards attention, and a 15th birthday changes nothing about that model. EDRi's Simeon de Brouwer put it bluntly: platforms will target children the day they cross the threshold. Age verification also touches every adult, since a platform must check everyone to exclude anyone. Britain's experience with age checks offers a clear warning. Certain major websites blocked British users outright instead of conducting checks, while teenagers bypassed these blocks using inexpensive VPNs. Maltese teenagers will show themselves to be just as resourceful as British teenagers.
The legal ground shifts beneath the Act as well. France's Constitutional Council struck down a national ban on under-15s last month, ruling that it infringed fundamental freedoms. The Commission has built its Act on the treaty's internal-market article precisely to sidestep that ruling.
Then there is the matter of the book. A correlation between screen time and poor focus does not prove that less screen time restores focus. Micallef's claim assumes that time a ban frees from Instagram flows into reading. No existing research backs up that allocation of hours. A restriction creates a vacuum, and vacuums fill with whatever lies nearest. In most Maltese households, the closest option is YouTube via a parent's account or a gaming console. The Act removes one attraction and supplies no alternative.
Malta's issue with reading existed long before TikTok came along. PISA results in Malta neither improved nor deteriorated between 2012 and 2022. Even in 2022, only 64 % of students reached basic reading proficiency. Boys performed significantly worse than girls, with 43 % falling below the basic level compared to 29%. A country with a thin reading culture and early school-leaving above the EU norm will not recover by subtraction. Micallef, to his credit, conceded as much in the same interview. He said, "We need libraries, books, sports, and places where children can make friends." That concession shifts the burden from Brussels to Castille, because the Act supplies none of those things. If the book is to win the vacated hour, the state must put books in that hour's path. That means libraries open in the evening and reading time inside the school timetable. It also means Maltese-language titles that a fourteen-year-old actually wants to read.
The equity question follows directly from that design. The 13-to-14 tier depends on an engaged guardian who manages the account. Children with attentive parents already live with limits and will gain little. Children in homes where the phone works as babysitter will gain least, because supervision presumes a supervisor. Those are the same households whose children crowd the bottom of the PISA distribution, and the rule reaches them last.
Gozo adds a twist of its own to the debate. On an island of forty thousand, a teenager's peer group is thin and the village small. Social media is not only a distraction here; it is a window on a world beyond the parish. The under-13 rule troubles nobody on either island. The supervision tier for thirteen and fourteen-year-olds carries a cost in connection that no Commission impact assessment has priced.
One contradiction is much nearer to home than Brussels. PISA 2025 found Maltese students using AI chatbots more than the OECD average for homework, summaries and drafting. The KIDS Act now treats AI companions and chatbots as products to keep children away from. According to Micallef, children "should not be separated from digital tools," which makes the limit unclear. Castille cannot cheer the Commissioner's Act on Thursday and hand out the chatbots on Monday.
The verdict, then, runs in two directions at once. The proposal is justifiable, well-liked, and aligns more with Malta's own path than with any Brussels directive. It will help the youngest and do little for the households that need help most. On its own it cannot reverse a thirty-point fall. It could be that Micallef is right in believing Maltese children will read more once the feed goes dark. He will be right only if someone leaves a book where the phone used to be.