On the initiative of Bank of Valletta, a Working Group has been formed to co-ordinate initiatives to promote tourism in Gozo. The “Promoting Tourism in Gozo Working Group” is chaired by BOV’s chief executive officer Tonio Depasquale. Its members are Joe Micallef, Permanent Secretary in the Ministry for Gozo; Victor Borg, president, Gozo Tourism Association; Michael Caruana, president of the Gozo Business Chamber, Joe Borg, chairman, Gozo Channel; and Noel Formosa, mayor of San Lawrenz representing the Gozo local councils.

The first meeting of the “Promoting Tourism in Gozo Working Group” was held last week at BOV’s branch in Victoria, Gozo.

Mr Depasquale said that the working group will discuss planning and implementing a campaign that will have, as its overriding objective, the promotion of tourism in Gozo, particularly during the shoulder months.

One of the first initiatives to be taken will be the printing of a promotional map of Gozo that will be distributed to tourists visiting the island.

BOV’s CEO also announced that the first initiative supporting the Promoting Tourism in Gozo campaign is a special lottery being launched by Bank of Valletta that will run between 12 August and 10 September. This Gozo based promotion, during the peak season for tourism in Gozo, is specifically designed to help promote business activity in Gozo during these weeks.

All payments made by

BOV Cards (Cashlink/ MasterCard/ Visa) in Gozo between 12 August and 10 September will automatically enable the cardholder to participate in the BOV Cards Gozo Lottery featuring attractive prizes including weekend breaks at selected hotels in Gozo. Merchants will also be able to win a Flyaway Tour for two.