Middlesea Insurance plc has launched a new advertising campaign for all its products.

The new campaign, which is an extension of its previous brand image that focused on the marine environment, depicts the beauty of Malta’s wild

flowering plants.

Speaking about the new campaign, which uses a colourful mix of Maltese indigenous plants, Middlesea Insurance plc chief operations officer Joseph M. Rizzo said: “Our new campaign forms part of our corporate social responsibility policy which, among other causes, aims to create awareness by promoting the beauty of our environment and continuously encouraging its protection.”

Entitled When protection becomes second nature, Middlesea Insurance’s new advertising campaign has two underlying messages – that of protecting one’s health, home, car and business and that of protecting the natural environment of the Maltese Islands, which is increasingly becoming endangered.

The campaign is also educational – each advertisement, which includes the plant’s scientific name, common name and Maltese name, provides a brief description of the Maltese plant that is depicted.

Middlesea Insurance plc is an official sponsor of www.maltawildplants.com