Diet Kinnie is the sponsor of the first ever Virtual Model competition by Xfm and

kiwilicious.com.Virtual Model is an innovative way of introducing promising models to the world of local fashion and beauty via www.xfmmalta.com, official website of Xfm Radio and www.kiwilicious.com, a fashion and lifestyle on-line glossy.

A panel of judges will choose 12 lucky girls to participate in a photo shoot with Virtual Model’s internationally acclaimed photographer Alexandra Pace. Once these photos have been uploaded onto the Xfm website, listeners will be given the chance to vote for their favourite model.

The overall winner will go on to grace the cover of Pink magazine and feature in the fashion story. She will also be offered the chance to represent Diet Kinnie in promotional visuals.

“The Virtual Model competition is an exciting new concept that promises to add some spice to the local fashion scene and is the perfect platform to strengthen Diet Kinnie’s association with the world of fashion,” said Ms Lara Micallef, Brand Executive for Kinnie.

Further information about the competition and participation can be obtained from www.xfmmalta.com and www.kiwilicious.com.