HP has announced new solutions and services aimed at capitalising on the next phase of the technology industry – business technology.

Moving beyond information technology, the new era of business technology is one where results are measured in only one way: how they deliver business outcomes.

By integrally optimising the technology environments of enterprises with business outcomes, HP is empowering chief information officers with the tools they need to be tied closer to chief executive officers in strategic business planning.

Research conducted by HP shows an increasing alignment between business and technology decision-makers. According to the study, an overwhelming majority of both CEOs and CIOs believes that technology is integral to the success of their companies. Additionally, 88 per cent of CEOs and 90 per cent of CIOs say they share similar visions for how technology can deliver business outcomes at their companies.

To address customers’ key business outcomes of managing risk, accelerating growth and lowering costs, HP unveiled at its Technology@Work conference in Berlin new solutions and services within its Business Information Optimisation, Business Technology Optimisation and Adaptive Infrastructure portfolios.

The HP Business Information Optimisation portfolio helps companies make better decisions and manage critical information throughout its life-cycle. The HP Business Technology Optimisation portfolio uses the company’s application and management software and services to help customers align business and IT, manage IT services and comprehensively automate change.