Re-store on the beautiful Valletta Waterfront was recently the glamorous location for the Pantene media launch where the new Pantene image was unveiled to the media for the first time. With its new image and philosophy, Pantene reminded all present about the importance of letting the real you shine through.

After a welcome speech from Victor Galea Salomone, Managing Director for VJ Salomone and local distributors of P&G, P&G representative Mr Amaury Marchandise Distributor Operations Manager for Libya Malta and Tunisia, took to the stage to take the guests through a fabulous audio visual experience including the various videos about the new Pantene branding campaign while highlighting the technical innovations and breakthroughs Pantene has produced.

“Each and every product formulation has evolved over time and according to the consumer’s desires and needs, Pantene prides itself in listening to its consumer before exploring scientific solutions,” said Mr. Marchandise

Local TV personality Andrea Cassar then took to the stage to launch the nation wide search for the Pantene Hair of the Year. She explained how local model experts Carina and Pierre Camille would front this search and over the next six weeks would be scouting the islands for Pantene potentials. Must haves for the winner include great shiny hair, naturally, and the ability to shine through at all times.

With the help of the new Pantene Pro-V, every woman can express her inner shine and can feel great in a regular day. Because a shiny, healthy hair draws everyone’s eyes, stirs admiration, gives you confidence, makes you feel good and makes you shine.

Throughout the rest of the evening guests enjoyed a feast of finger food while admiring floor to wall images of the beautiful Pantene women.

Follow the search for the Pantene Woman on Liquorish on TVM or log on to www.models.com.mt to vote for the Pantene woman of the year.