The GO brand has landed the much-coveted Benchmarks Best Telecommunications brand award organised by Design Week of the UK. Malta’s leading quad-play telecom company managed to score a success in the Benchmarks 2007 telecommunications category and beat the competition such as BT Touch, Airwave and du. This was achieved thanks to the international branding consultancy firm, Turquoise Branding, who are responsible for developing GO’s new brand identity.

The Benchmarks Awards, now in their fourth year, are specifically designed to set a standard in the recognition of excellence focused on brand communication. They reward consistency of branding across an entire campaign and candidates are expected to demonstrate a strong strategic concept proven to work

effectively across a number of platforms.

GO was felt to be the strongest entry with a very upbeat identity that reflected both the culture and geography of its audience and the technological advances of the product offering. The cohesion across all applications of the brand, from packaging to retail on screen and advertising, was also felt to be particularly strong.

GO managed to satisfy all these requisites, and much more. Turquoise handled the task of merging the positives of four companies – the national telecoms company Maltacom, Internet broadband provider Maltanet, mobile networks GO Mobile and the digital TV platform Multiplus – developing them into a single brand geared to provide cut-through in a fast-growing market, able to hold its own against increasing international competition.