Healthy eating has become a top priority in most people’s lives. We are becoming increasingly more conscious of consumer trends coupled with proper dietary habits.

However, most of us are so busy with our work and social commitments that, regrettably, we do not allocate ample time to prepare an adequate meal which provides the nutrients so vitally important for a healthy lifestyle. This is one of the elements contributing to the success of Prime Meat Shops, a chain of ten outlets specialising in fresh meats and offering a professional service in respect of meat selection, value for money and healthy cooking tips which can make life so much simpler! One of the key priorities has always centred round the concept of convenience and, consequently, clients are offered a wide variety of ready-prepared meats intended for any occasion including premium cuts for grilling.

The top selling products include fresh pork joints, lean succulent steaks like ribeye and rump, marinated chicken and other barbecue specials like ribs, fresh sausages and kebabs.

James Muscat, a director of Prime Meat Shops, is qualified in nutritional studies and is continuously compiling easy-to-prepare, healthy recipes. His creations include wraps, salads, kebabs, grilled lean medallions of pork, veal marsala, beef tenderloin with mushrooms and stuffed green peppers. This summer James has embarked on yet another campaign to promote more awareness on healthy eating habits with a particular focus on low-fat meals. He has recently participated in the Summer Fiesta promotional week at GS superstore in Naxxar and was also promoting the Prime and John West brands on the maltasupermarket.com stand at MFCC. James’s recipes are available on www.primemalta.com or on Facebook PRIME RECIPES 4 U.

The Prime Meat Shop located in Marsa is presently offering a free Cisk branded barbecue with every purchase of 25 euro of meat and two Cisk Lager or Excel 8-packs. This offer is valid untils stocks last. This particular outlet, located next to Prime’s meat processing plant in Marsa, is open from 8am to 5pm on weekdays and 9am to 2pm on Saturdays. More information is available on tel. 21242650 or by email [email protected]