A new Italian brand, Cupida, is set to open a 450m2 outlet within the new retail section on Level 2 at the Bay Street Complex in St Julian’s. Cupida is a contemporary, young and innovative fashion style, mixing fashion and entertainment without neglecting traditional elegance.

While initially appealing to the very young, it is not only a young fashion brand but also a way of thinking, speaking and behaving. It is a way of being appreciated by women between the ages of 12 and 45.

The Cupida woman is unmistakable, vivacious and whimsical with neutral, elegant outfits that are conveniently priced between €7 and €30.

With 90% of the items made in Italy, with a high fashion content, owner Francesco Bailo, who set up his company in Italy in 2005, is confident that the Malta store concept will be a great success.