BOV Visa Premium Cardholders (Visa Gold, Platinum and Skypass) can now benefit from the addition of Plaza – The Shopping Centre to the BOV Loyalty Rewards Programme.
The BOV Loyalty Rewards Programme automatically rewards BOV Visa premium cardholders with one BOV Point for every €1 spent with their card which can be redeemed against an ever growing list of benefits.
“Plaza – the Shopping Centre is a most welcome addition to the BOV Loyalty Rewards Programme” said Michael Galea, Chief Officer at Bank of Valletta following the signing of the agreement between BOV and Plaza Centres p.l.c. “The BOV Loyalty Reward Programme is offering added value to our cardholders and has now become more attractive with the Plaza Shopping Centre adding 34 outlets to the range of redemption options available to our premium cardholders”.
Plaza Centres CEO, Lionel Lapira said, “It is a privilege forming part of BOV’s Loyalty Rewards Programme and we look forward to developing further incentives that enhance our customer’s value. Throughout our life cycles, both organisations sought to meet their customers’ expectations by enhancing loyalty and building long term relationships. This agreement is the first step in our thousand mile journey. On behalf of all stakeholders, I would like to thank BOV p.l.c. for this opporturnity.” Lionel Lapira concluded.
The BOV Loyalty Reward Programme forms part of the Bank’s ongoing efforts to recognise and reward customers for their loyalty. Since its launch in 2009, the Programme has attracted positive reviews by premium cardholders. ‘Our customers’ positive feedback encourages us to keep on enriching the Programme, with a view to adding more value to the existing range of benefits linked to the Bank’s premium card suite’, concluded Michael Galea.
Full details about the BOV Loyalty Rewards Programme along with the relevant terms and conditions are available on the Bank’s website www.bov.com. For further information, customers may also visit any BOV branch or call the bank’s Customer Service Centre on 2131 2020.