Air Malta raised €4,250 for the Breast Care Support Group Europa Donna Malta throughout the month of October, breast cancer awareness month.

These funds were raised through a joint initiative with Sky Gourmet, when Air Malta’s cabin crew distributed pink ribbons in return for donations on selected flights.

These donations added up to €3,800 and another €450 were collected by Air Malta staff members through a bake sale.

The funds collected were presented by Chief Commercial Officer Philip Saunders to Gertrude Abela, president of Europa Donna Malta.

“We are thrilled to be partners for such a great cause while increasing awareness among our passengers about the importance of early detection and treatment of breast cancer,” he said.

Ms Abela thanked the company for its constant support every year especially throughout the month of October.

The donations collected will go towards the printing of communication material to encourage women to choose healthy food and to practice some form of exercise – two important factors to lower the risk of having breast cancer.

The Breast Care Support Group Europa Donna Malta is a voluntary non profit making NGO and has been active since 1989. Its mission is to raise awareness and support patients and families passing through the trauma of breast cancer. Throughout the year the group works very hard to organise awareness campaigns and holds talks in schools and in different places of work. The group operates a 24 X 7 support line (which can be reached by dialing 9999 4666) which handles a large number of calls throughout the year and also offers a one to one counseling service. All services and materials are free of charge.

This campaign also forms part of Air Malta’s Corporate Social Responsibility initiatives whereby the airline supports organisations that work hard in the Maltese community.  No other airline operating to Malta provides continued support to voluntary and non-governmental organisations like Air Malta.