The NET-A-PORTER Group’s Publishing Division announces the launch of PORTER – the Group’s first independent consumer magazine powered by NET-A-PORTER.COM.
The first issue of PORTER will be available at newsstands globally and via NET-A-PORTER.COM ( www.net-a-porter.com/portermagazine) from the 7th February and the digital edition will be available to download from the 14th February via Apple Newsstand and Google Play.
A global magazine for and about women, PORTER celebrates fashion alongside art, culture, beauty and travel. Published six times a year, there will be one edition published globally in English. The name PORTER has a strength, wit, elegance and intelligence that speaks to the modern female audience and yet has a timelessness to it that suggests it could have existed for decades. PORTER is defined by, read by and features the PORTER woman and her culture, wherever she is in the world. The magazine is about uniting, inspiring and celebrating international, stylish and incredible women.
Under the leadership of Editor-in-Chief Lucy Yeomans, PORTER brings together world-class editors, writers, stylists and photographers to deliver a unique global print magazine, and also – in the digital edition and mobile experience, powered by NET-A-PORTER – the ability to shop and discover more about all that has inspired you within the magazine.
“Powered by NET-A-PORTER.COM” allows PORTER both world-class technical expertise and service – the dedicated in-house mobile team has created a bespoke digital edition that links page to purchase via NET-A-PORTER.COM – and unrivalled customer insight and reach, thanks to the millions of women who make up the community of the e-commerce site and are active every day across 170 different countries, 24 hours a day, 365 days a year.
Lucy Yeomans, Editor-in-Chief, says: “Two years ago I dreamed of creating a new global fashion magazine: a magazine that spoke to the woman of today, combining the beauty, fantasy and authority of print magazines with the instant access and global reach of the digital world. When I talked to Natalie Massenet it was a meeting of minds. We were on exactly the same page and had been separately thinking of the same idea – but together were able to bring that idea into reality. PORTER, for me, has come to stand for a chic, intelligent, adventurous woman of the world – a latter-day Katharine Hepburn-type, if you like – rather than just the name of a magazine. It is both for and about incredible women of today”
Natalie Massenet, Founder & Executive Chairman, says: "With the launch of PORTER I feel like we have come full circle at The NET-A-PORTER Group. The founding idea for this business was about launching a shoppable magazine online, inspired by the incredible glossy magazines we have grown up with. PORTER is the fulfilment of many years of thinking and dreaming. When I met Lucy Yeomans, I felt that she and Tess Macleod-Smith, our now Head of Group Publishing, could uniquely deliver on our shared vision. We leveraged their incredible expertise together with the infrastructure of The NET-A-PORTER Group and its 13 years of experience. When we put our minds together we created this extraordinary magazine. I love PORTER – she is the woman I admire, respect and dream of being."
Tess Macleod-Smith, VP/Publishing Director, says: “The NET-A-PORTER Group currently speaks to more than 8.3 million people worldwide, an audience made up of high net worth, well-informed consumers with huge purchasing power and a love of fashion. It’s their desire and demand for a global edit that we’re answering with the launch of PORTER. Our publishing mission is to be world-class leaders in content and commerce, any time, anywhere and on any platform. We are thrilled with the way the industry has reacted to this launch, from the support of the advertising industry to the enthusiasm of the global news trade.”