International lifestyle brand, Esprit has recently refurbished its 600-square metre flagship store at The Point. The works were completed with the help of Esprit’s store designer Danilo Dreyer, who travelled to Malta exclusively to assist in the refurbishment work of the store.

The store is the first of the three Esprit outlets in Malta, and one of the first outlets internationally to be revamped. The refurbishment is in alignment with the company’s plan to re-establish Esprit as the leading inspiring fashion brand with a clear identity and sustainable profitability. In line with this strategy, the company has recently also recently recruited top executives from the fashion industry to reinvigorate the Esprit brand, thus ensuring continued consumer engagement and loyalty.

Following the refurbishment, the Esprit outlet at The Point is imbued with soft, woody, delicate colours. Moreover, in keeping with the ever-changing world of fashion, new lines of clothing have been added to the brand’s offering, further adding to Esprit’s fresh new representation in the global fashion market. This creates a unique shopping experience with warm, cosy spaces where customers can explore the brand’s stylish new collections. This chic celebration of style, culture and fashion aims to revive customer awareness and take people on a journey of discovery into the inspirational world of Esprit. The store now also comprises of a new denim division which raises the bar in quality, washes and finishes.

Esprit has long been considered as one of the most successful lifestyle brands in the world and has become one of the most successful brands locally too. Effortless style, authenticity and easygoing living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. International designers bring the brand’s charisma and energy to life with inspiring collections for women and men. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life-defining moments, be it at work or play.

The brand has a presence in over 40 countries with more than 900 directly managed retail stores and over 8,500 wholesale points of sale, including franchise partners and sales spaces in department stores, who share the company’s quality standards and brand essence. Esprit offers its customers the smart, affordable luxury of being able to enrich their lives with something special and something new, which always corresponds to the current tastes and styles. Thus, it is no wonder that Esprit ranks among the brands with the most loyal regular customers.