Ray’s Adventure, is a new fun and interactive game that guides players through a number of important stages in one’s life, all of which require insurance cover. The game is not only intended to be fun but  is also a life’s journey which reflects reality.

The game, created by GasanMamo together with Anchovy Studios, follows Ray, the main character, on his life journey getting his first car, holidaying with friends for the first time, buying his first home, setting up a family and enjoying more leisure time in the later years.

Ray’s Adventure, illustrates the necessity of planning and insurance in a fun but effective manner. It can be played through Facebook or via its website. Players have to collect coins to enable them to proceed to the next level. There are attractive prizes to be won for those who place first, second and third at the end of a given period.

Mark Mamo, General Manager, GasanMamo, spoke about the objectives behind the game, “We feel it is indispensable to be familiar with insurance and the products available in order for us to be able to help and offer our clients peace of mind during the several stages of life. Ray’s adventure is a light hearted and fun way to interact with the community and deliver our message”.

Benji Borg, Anchovy Studios Creative Director said, “Ray’s Adventure was developed thanks to the support of Malta Enterprise, so I would like to thank them for helping get the project off the ground. It was a challenging, yet very enjoyable experience developing the game. The designs were inspired primarily by Maltese landscapes, however Ray also goes off elsewhere in his adventure. We hope people enjoy it!”

Ray’s Adventure can be played through Facebook, by liking GasanMamo’s Facebook Page or on www.raysadventure.com.