The Malta Independent 20 October 2017, Friday

Inter captain Javier Zanetti appointed brand ambassador for the Maltese Islands

Malta Independent Tuesday, 29 April 2014, 11:45 Last update: about 4 years ago

The Malta Tourism Authority announced its collaboration with football legend Javier Zanetti by appointing the world-class footballer as its brand ambassador for the Maltese Islands in Italy.

Javier Zanetti a first class footballer with global popularity has been playing for Inter since 1995, taking the captain's armband from 29 August 1999.  Internationally, he holds the record of the most capped player in the history of the Argentina national team and has played in the 1996 Olympic tournament and in two World Cups in 1998 and 2002.

Speaking during a press conference in Milan organized to announce this agreement Malta Tourism Authority chairman Gavin Gulia said “The partnership with Javier Zanetti is one of great prestige for the Malta Tourism Authority. Zanetti is known by all Italian football fans as being a footballer of great sportsmanship, having achieved various records and he is truly one of the greatest players of modern football. The MTA has appointed Javier Zanetti as the brand ambassador for the Maltese islands in Italy for the next 3 years, with various promotional activities planned to promote further the allure of our Islands in the Italian market.”

Dr Gulia thanked the efforts of the Malta Tourism Authority’s CEO Mr. Josef Formosa Gauci and the MTA’s Director Marketing for Southern Europe Mr Simon Kamsky and his team in achieving this landmark agreement.

Mr Zanetti went on to talk about his experience in Malta last year and confirmed that “Malta is a destination that he and his family loved for the diversity of its touristic offer. He referred to the Maltese people as extremely hospitable which made him feel very welcome and he was highly impressed by the beauty and the rich history of the islands”. He further added “that he was very comfortable to work with   the Malta Tourism Authority to reach this agreement and that he is honoured to be the Brand Ambassador for the Maltese Islands.”

The three year agreement was signed yesterday in Milan by Dr. Gavin Gulia and Mr Zanetti.

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