ECCO has always been renowned for comfort in casual shoes. Thanks to the fully developed Direct Injection technology, the Scandinavian shoemaker can also take a leading role in bringing comfort to the dressy shoe category. For the first time, shoe lovers around the world can look great and feel even better in a complete, essential shoe range designed for people who demand style, comfort, and more lasting quality. Welcome to the ECCO Dress Comfort collection 2014.
A history of craftsmanship and industry changing innovation
One of Scandinavia’s largest shoe brands for everyday active living, who design shoes that are not only stylish but also comfortable. In addition to freeing feet from restraints and serving all purposes, ages and genders, ECCO shoes also stand out with their high-quality craftsmanship and timeless Scandinavian design.
Meeting consumer demands at every step – ECCO Dress Comfort
In spring 2014, shoe buyers around the globe will be able to enjoy ECCO’s complete Dress Comfort collection – an essential shoe wardrobe that does it all: dressy as well as casual, low as well as high heels, high quality as well as fashion. It will be one of the shoe industry’s all-encompassing range of shoes that look good – and make you feel even better.
Individualism and freedom rather than stereotyped restraints
Global consumer trends also indicate a strong preference for unique style that highlights personality rather than mass fashion, designed for a more stereotyped consumer. Equally important is the consumers’ demand for craftsmanship, quality, and styles that are more specifically fitted to their bodies – and their feet. ECCO believes that the gap between consumer desires and market offerings is widest when it comes to high heels. As a premium, inclusive brand that embraces individualism and strives to offer greater freedom, ECCO continues to be intently focused on closing the gap by evolving its unique technologies and developing shoes that make people look and feel great.
Transparency from cow to store
Last but not least, consumers want transparency. They want to be reassured that production has taken place under humane and ethical conditions. ECCO is one of the few shoemakers in the world to own the entire production chain – “from cow to store” – and can therefore guarantee high ethical standards throughout.
ECCO is exclusively available from King Shoe Shop in Valletta, San Gwann, Baystreet, Gozo and Tower Shoes in Sliema. Visit www.ecco-shoes.com.mt to view the full collection.