Nowadays, consumers are becoming increasingly health conscious and look for breakfast and snack options that help them balance their active lifestyle with their nutritional needs.

To address this need gap, Kellogg's, the world renowned producer of breakfast cereals, has added the Kellogg's Special K Granola to its cereal variety. Marking this exciting addition, Kellogg's is holding instore sampling sessions in various supermarkets throughout the months of October and November 2014.

A Kellogg's spokesperson in Malta said: "Kellogg's low fat Special K Granola, with its delicious whole oats, whole-grain wheat and crunchy almonds provides an excellent start to one's day. A good source of fibre with essential vitamins and minerals, Granola has something everyone in the family will love."

"Kellogg's Special K Granola is also ideal for those who love to hike, camp, or backpack because it is lightweight, high in calories, and easy to store. While for those more adventurous in the kitchen Kellogg's Special K Granola can also serve as a topping on pastries and desserts," spokesperson added.