At the recent Paris Motor Show, Fiat 500 made headlines once more, as befits an authentic Italian style icon, this time by presenting the "500 Couture", the next frontier of exclusive customization of which the exclusive "500 Ron Arad Edition" is an example. Distinguished by special quintessentially Italian craftsmanship, the bodywork is customized with a specific design like a garment "sewn" onto the car and making it unique.
The "500 Comics", "500 Camouflage" and "500 Jeans", show cars, three different expressions of the "500 Couture" concept, inspired by the world of fashion and created to enhance the pop and trendy nature in the 500's DNA, will also be on display in Paris.
Versatile, creative and perfectly at ease in cities, the iconic Fiat 500 boasts a natural flair for customisation. This is the context of the new "500 Ron Arad Edition", the latest take on the concept of Italian high-end tailoring for customers who want to express their personality with a uniquely distinctive style. In recent years, customisation has become paramount for the automotive world where there is a great variety of choice and where customers are getting more and more careful and selective. Thus, we are now faced with a growing selection of cars and a change in the attitude of customers, who in their purchasing decisions now show a strong desire for distinction: every customer wants to feel unique and assert their own personality with their car. There is only one answer to this legitimate demand for extreme customisation: the Fiat 500.
The "500 Ron Arad Edition" celebrates the meeting between an iconic car and an internationally celebrated designer. In particular, the silhouette of the legendary 1957 Fiat 500 - informally known as 'Cinquino' by enthusiasts - is drawn on the sides of the car using quintessentially Italian craftsmanship. It was precisely the founder of the current 500 family that Ron Arad chose as the central figure in the "Reverse" exhibition hosted from December 2013 to March 2014 in the Pinacoteca Agnelli, Turin, the exhibition area designed by Renzo Piano at the 4th floor of the Lingotto, at the level of the track where Fiat cars including the 500 were once tested.
The "500 Ron Arad Edition" is packed with great features, including a glass sunroof, chrome-plated accents, black interiors, superb black Poltrona Frau leather seats with ivory trim, 7" TFT instrument panel, Blue&Me, leather steering wheel with radio controls, automatic climate control system, fog lights, 16" alloy rims, black metallic paintwork and white mirror caps with the silhouette of the legendary 500 drawn on the side panels.