Vodafone on Monday opened its first Destination Store in Malta. This new Store, which occupies over 417 square metres on the Birkirkara Bypass, continues to build on the high quality customer service that Vodafone has consistently offered in its other four major retail outlets by introducing a new concept of how to simply but effectively meet a different range of customer needs.

Given that mobile technology and related services are becoming increasingly complex, with an ever expanding range of options available to the consumer, the Vodafone Group has rolled out a global initiative to look at how to deliver a customer experience in all their retail outlets that recognises this changing reality. The aim of this initiative is to provide a service that is based on what today's customer wants and expects when looking for any type of mobile-related service. The starting-point for the development of the Destination Store concept was in fact extensive research into customer expectations to ensure that the design and lay-out of all Vodafone's stores are fully in line with what today's customer is looking for. All Vodafone outlets across the world are gradually being transformed in line with the results of this research.