The objective for CITROËN at the 2014 Paris Motor Show was to continue the product offensive and to reaffirm itself as a brand harnessing creative flair and technology to enhance well-being. Two weeks on, the results from the 2014 event are highly positive. CITROËN received the prize for the most attractive stand from "l'Argus" magazine, organised more than 1,000 test drives, and reported an increase of over 27% in reservations.

At the 2014 Paris Motor Show, CITROËN was out to showcase its new positioning, a successful FEEL GOOD experience reflected in:

- An increase in visitor numbers, which rose to 1,253,000, confirming the interest and passion inspired by the world of cars.

- An original CITROËN stand perfectly expressing the new brand repositioning, named as "best stand" by "l'Argus" magazine.

- The highly successful concept cars. A laboratory for new ideas, the CITROËN C4 Cactus Airflow 2L was particularly appreciated for its ability to formulate a practical response to environmental issues and for its efficient technologies applicable in the short term. The CITROËN C1 Urban Ride, a go-anywhere city car, also proved highly popular. More than 16,000 visitors (over 82% of participants) said that they would like to see it come to market.