The Malta Independent 12 May 2024, Sunday
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Hyundai’s ‘Brilliant’ Competition kicks off

Wednesday, 14 January 2015, 18:34 Last update: about 10 years ago

Students forming 12 teams from University, Mcast and St Martin's Institute have enrolled in HYUNDAI's 'Brilliant Young Entrepreneurs', a competition run by Hyundai Europe in partnership with Junior Achievement Young Enterprise MALTA (JA-YE). This competition will finally see 19 start-ups from 17 participating countries in Europe competing for Hyundai's prize.

The competition was open to all tertiary students and is being endorsed by the Faculty of Economics, Management and Accountancy together with Degree Plus. The competing student teams will be creating an innovative and marketable idea that can become a productive venture. Hyundai Europe will be offering seed capital of €15000 to 'fuel inject' the lucky winners of the BYE AWARD. This will definitely give a kick start to the lucky company and help establish operations.

In Malta, Hyundai is supporting this competition through a number of mentoring events with the involvement of key management from Hyundai Malta who have already addressed the participating students during the first event held recently.

The teams participating in this competition are currently preparing themselves to face their first judging panel on the 31st January.  This stage is expected to give a head start to the judging process for the BYE award because through this early interview, Hyundai and the organisers will be better positioned to understand what the participating teams are proposing and can interact with the teams as necessary building up a relationship towards the finals.

"In a current scenario of shifting economies and employment migration, entrepreneurial skills are rated significantly high where career moves are concerned. Instilling entrepreneurial skills not only adds value to students' academic knowledge but it also equips them for their future prospects. This is why learning by doing is the principal by which all students should develop their careers and this is the ultimate mission of Junior Achievement (Young Enterprise) Malta Foundation which this year has introduced a new Start Up programme to promote entrepreneurship education amongst tertiary students," explains Lorna Farrugia from Junior Achievement (Young Enterprise) Malta Foundation.

"These young students have an entrepreneur streak in them and we want to encourage them to embark on this new and exciting journey to turn their dream into a reality. We are delighted to be adding a local flavour to this European competition and we are proud to be collaborating with Junior Achievement Malta Foundation on this new initiative," said Francesca Mamo, from Hyundai Malta.

"Hyundai's "Live Brilliant" concept seeks to humanize the brand by identifying with raw emotions inherent in all people. By exploring concepts such as love, friendship, the self and family, the cars are portrayed as being much more than just modes of transport. These are the values that Hyundai wants to communicate and thinking this way allows us to create a real connection with our consumers and making them customers for life," added Francesca Mamo.

More information about Brilliant Young Entrepreneurs is available at http://share.jayeapps.com/brilliantentrepreneurs/

 

 

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