A Maltese engineer, Matthew Said, formed part of a team from Brunel University who came up with the concept, and designed the ‘The Happiness Tree’, a sculpture which was officially unveiled at Coca-Cola Enterprises (CCE) GB and European headquarters in Uxbridge on the 3rd February. Matthew is an engineering graduate of the University of Malta, who then furthered his studies at Brunel University, and successfully obtained a Masters of Science degree in Integrated Product Design.
The ‘Happiness Tree’ sculpture was unveiled at CCE Enterprises House following the completion of a design project between CCE GB and the Engineering and Design department at Brunel University London, for its students to create an installation for the new head office which reflected CCE’s environmental and social values and vision.
Installed in the forecourt outside the company’s headquarters, ‘The Happiness Tree’ stands 3.9 metres tall, is made of stainless steel and takes its inspiration from the Coca-Cola dynamic ribbon logo. Besides Matthew Said, the design team consisted of post-graduate students Sophie Dobber, Philip Hawthorne, Robert Hulse, Chloe Eunsung Kim and Milena Kukova from Brunel University London.
Brunel course leader, Stephen Green, said: “We’re proud to be here today for the official unveiling of ‘The Happiness Tree’. The project has been an invaluable learning experience for our students and is a great example of university-business collaboration. We are all very excited to see the final result!”
Hubert Patricot, Coca-Cola Enterprises Executive Vice President and President, European Group, added: “We’re delighted to be officially unveiling ‘The Happiness Tree’ today at Enterprises House. This design project with Brunel University London brought together two key focus areas for CCE – sustainability, and supporting young people. We have worked closely with Brunel to make the original concept a reality and the resulting installation is an exciting piece of modern sculpture that creatively signifies our company’s values and our vision.”
Photo Caption - Matthew Said (second from left) with other mebers of dedign team standing infront of the installation outside Coca Cola’s UK and European headquarters in Uxbridge