JEEP registrations in Europe have risen for 3 consecutive years, and last December being the 14th month of continuous growth, led to an overall increase of 70% in 2014 making JEEP the fastest growing brand within Europe*.

Last December particularly, the new Renegade was rewarded twice, by being awarded the prestigious 5 star Euro NCAP rating and recognised as the best-selling vehicle in its segment in Italy.

The number of Jeep registrations in 2014 was unprecedented, increasing by more than 42% in EMEA and by 70% in Europe (EU-28 + EFTA), with record results in many of the main countries, notably France with a surge of 110%, followed by Italy with 95%, Belgium with 87% and the UK, which was up by 75%, and finally Germany, which recorded increases of 51%.

Looking at the product, Jeep's success was driven by the performance of the flagship Grand Cherokee, which remained in the top positions in terms of sales throughout 2014 both in Europe as a whole, where it climbed by 3 positions compared to 2013, and in some of the main European countries, including Germany. In Italy, the Grand Cherokee occupied the top position in its segment for 5 months out of 12, including December, ending the year in second place overall. In addition, the Grand Cherokee was the second highest selling vehicle in its segment in Switzerland and Poland.

With the new Cherokee, JEEP recorded its highest sales since 2008, doubling its sales in this segment and exceeding monthly registrations of the previous generation on an annual basis. The new Cherokee received multiple awards: "Best Small SUV" awarded by the Car Of The Year Awards 2014 in the Middle East, and the recognition as the "SUV of the Year" by the Association of Scottish Motoring Writers.

Sales of the new Renegade - the latest addition to the Jeep family, which marks the brand's entrance in the compact SUV segment - started at the end of September in Italy and in October in the other main European countries. The Jeep Renegade immediately entered the list of the top ten best selling cars in Italy in its category and reached the top position in its segment in December.

The new Jeep Renegade was also awarded the prestigious five star Euro NCAP, with a total score of 80/100, achieved mainly as a result of the 87% score for adult protection and 85% for child protection, and the positive results in all of the main tests. This prestigious recognition was also obtained due to the innovative "Small Wide 4x4 architecture" and to the most advanced active safety technologies, such as the "Front Collision Warning Plus" system, available for the first time in its segment.

2014 was also a record year not only in terms of sales but also in exponential growth of fans on the brand's social media sites: all Jeep official Facebook EMEA channels have reached a total of more than two million fans, with extraordinary year-over-year growth peaks in some countries. In Italy, for example, the number of registered followers has increased by 600%.