Izola Bank p.l.c. has launched a rebranded identity to mark its 21 years of successful banking operations in Malta.
With a clearly stated ambition of establishing itself as "the preferred second choice" for customers' banking requirements, Izola Bank has set its sights on future growth and a wider depositor base.
The rebranded identity was revealed at an event for the bank's local customers and bondholders on Tuesday 3rd March 2015 and it comes as a result of a two-year exercise undertaken by the bank's board and management.
"The aim of this rebranding project is to correctly position the bank in the markets in which it operates with future growth and development in mind. The new branding recognises that the bank will never become its customers' primary bank. However the bank can offer valid products that add value and that can complement its customers' existing banking arrangements. Izola Bank can be a good second bank and a preferred second choice," explained Mr Andrew Mifsud, Izola Bank Chief Executive Officer.
In line with this growth strategy, the Bank has also launched two new products - Izola Saver and Izola Saver Plus - both offering advantageous interest.
Izola Saver is a straightforward, online savings account which can be opened for as little as €25.
Money deposited in an Izola Saver account is not locked in for a period of time, deposits can be added as you go along and withdrawals are at the customer's own discretion. This product offers a competitive interest rate thus helping account holders to earn money on their savings.
An Izola Saver account is tied to a primary bank account held with another bank, so funds will always be transferred to or from this one source account, giving customers extra peace of mind.
For customers who are looking for an even greater return, Izola Saver Plus is an online Term Deposit account with terms varying from 3 months to 5 years, offering competitive interest rates of up to 3.3% per annum as well as a minimum starting deposit of just €500.