The Malta Independent 10 December 2018, Monday

Farsons, Lidl, Samsung and Nescafé are among the most preferred brands in Malta

Monday, 20 April 2015, 16:34 Last update: about 5 years ago

According to the Maltese consumers, brands such as Farsons, Lidl, Samsung and Nescafé offer the best value for money on the local market. This findings are a result of the research survey carried out by the International Certification Association GmbH (ICERTIAS) in Malta, in February 2015. ICERTIAS, based in Zurich, Switzerland, conducted the survey as part of the Best Buy Award project.

The research study used a sample of 1,200 Maltese citizens, over the age of 15, who are Internet users. The survey was conducted by the means of web questionnaire that followed the Computer Assisted Web Interviewing - Deep Mind Awareness (CAWI - DEEPMA) method, and encompassed 55 different economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, and finance. The questions were open-ended and examinees could freely state the names of products and service providers that, based on their experiences, offered the best price-quality ratio on the market.

In the beer category Farsons won first place. In the retail chain category Lidl took the number one position. Some of the first-place winners in other categories included Samsung (smartphone), NIVEA (shower gel), Toyota (family cars), Colgate (toothpaste), Nescafé (instant coffee), Devon (biscuit), and Benna (milk). The Best Buy Award research study is conducted according to the provisions of the International Codex for the Implementation of Market and Social Research, which were adopted by the International Chamber of Commerce (ICC) and the European Association of Research Experts (ESOMAR).

The goal of the Best Buy Award project and certificate is to simplify the search for the best goods and services at the most favourable price. It is intended to benefit buyers on the local and international markets. For more information please visit www.icertias.com




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