MTV and the Malta Tourism Authority said that British singer-songwriter and Grammy award winner Jess Glynne will this summer perform at the Isle of MTV Malta music festival. Marking its ninth consecutive year, the free live music event will return to Il-Fosos Square on Tuesday 7 July 2015.

Jess Glynne has shot to international stardom over the last 18 months after exploding on to the UK Chart’s with a hattrick of number one singles including recent UK number one ‘Hold My Hand’, a dance anthem collaboration with electro-classical group Clean Bandit on ‘Rather Be’ (winner of ‘Best Dance’ at the 2015 Grammy Awards) and a soulful-house feature on Route 94’s ‘My Love’.

Thanks to Glynne’s unmatchable vocals, her rapidly acquired portfolio of smash hits continues to excite fans around the world, with 2014 summer smash ‘Rather Be’ attracting 250 million hits on YouTube alone, whilst becoming a top-ten hit on the US Billboard Hot 100.

Bruce Gillmer, EVP, Music, Talent Programming and Events, MTV, commented: “As the name behind 3 of the year’s biggest International hits, there is no one better to add into the Isle of MTV mix than Jess Glynne!” 

This year’s show will also integrate MTV Breaks (MTV’s international pro-social campaign offering exclusive opportunities to help aspiring young creative people secure their ‘break’) by giving a lucky young winner the opportunity to join the team in Malta as a social media photographer and a DJ.

Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people.

Over the nine years that Isle of MTV has been held in Malta,  the number of visitors to the island under the age of 24 has increased by 120.9% and now account for 19.9% of all tourists.