The Malta Independent 26 April 2024, Friday
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Ray-Ban invites its fans to body-painting dares at Creamfields

Monday, 17 August 2015, 15:00 Last update: about 10 years ago

Legendary brand Ray-Ban is inviting its fans to change the world this summer by being true to themselves and openly express their beliefs, world-changing ideas and deepest confessions.

A specially-designed lodge will be set up at the MFCC during the major dance festival, Creamfields on Friday, where adventurous partygoers can partake in body-painting dares, spraying on a graffiti wall and creating customised t-shirts.

"Both Ray-Ban lodges at the Isle of MTV and Café del Mar last month attracted huge crowds of people with plenty of #Campaign4Change spirit. Around a hundred people of all ages participated in body-painting dares and over 500 customised Ray-Ban t-shirts were distributed, as part of the incredibly popular #SpeakTheTruth campaign. We are very excited to meet more Ray-Ban fans at Creamfields!" said Helena Tua at Ray-Ban Malta.

Those daring enough to have their body covered in vibrant body paint will be rewarded a free pair of Ray-Ban sunglasses. Meanwhile, those opting for a smaller piece of body art will receive Ray-Ban vouchers and Ray-Ban freebies, depending on how adventurous they are.

Creamfields partygoers can have their most honest confessions printed on a customisable t-shirt in the #SpeakTheTruth t-shirt factory.

The Maltese edition of the campaign, brought to the island by Class Optical, Ray-Ban's official representatives in Malta, is also organised in other countries worldwide.

The #Campaign4Change and #SpeakTheTruth campaigns were launched in Malta at two

high profile party events in July: Isle of MTV in Floriana and Duke Dumont at Café Del Mar.

Creamfields will be held at the MFCC grounds on Friday, 14 August. 

Brand loyalists are encouraged to use the hashtag #Campaign4Change and #SpeakTheTruth to pitch their world-changing ideas on www.ray-ban.com/malta and to access details and images of the campaign.

Ray-Ban's official outlets in Malta can be located via www.eyewear.com.mt


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