DiscountIF, an ecommerce start-up, operated by a Maltese team co-located in Malta and London has successfully reached and surpassed their initial investment target on Seedrs, a crowdfunding site in the UK. This is a first for a Maltese entity and a significant milestone for Maltese start-ups seeking international exposure.
DiscountIF have also been the top trending crowdfunding campaign on Seedrs for the past week! The homepage of crowdfunding site, Seedrs, has placed DiscountIF as the top trending company for investment over the past week. The company continue to make strides forward as it aims to revolutionize online shopping.
With the investment being raised DiscountIF is disrupting the £50bn ecommerce market with their innovative promotions technology. DiscountIF has built a promotional widget to enable any ecommerce site to create offers such as: "Buy a Samsung TV and IF Manchester United wins the Premier League you get your moneyback"
Founder and CEO Lewis Holland said, "Crowdfunding is changing the way that people invest, and we are changing the way people shop. We are a company of firsts, so this felt like an appropriate way to raise new finance"
Jeff Lynn, the CEO of Seedrs, was recently in Malta and he explained his excitement in having the first Maltese company appear on his site.
"We're excited to have DiscountIF campaign on Seedrs - not only because it'll be the first Maltese business on Seedrs, but also because it's a business with a fresh approach to ecommerce."
DiscountIF is no stranger to the Maltese islands, currently located at the University of Malta's TAKEOFF incubation centre, it is also funded and back by the University itself. DiscountIF had featured on the Malta Independent and local newspapers while it was taking part in Richard Branson's Pitch-to-Rich competition. Although DiscountIF did not win Richard Branson's Pitch-to-Rich competition, they finished 7th out of 1000 companies and made it all the way to the semi-finals.
During the competition DiscountIF was able to gather over 3000 votes from the public. DiscountIF has now managed to get the same, IF not better, support from the people as they are currently overfunding on Seedrs.
The company has tested successfully these offers on their own site, www.discountif.com, and will now scale the business by adopting a Business to Business strategy to reach more consumers. Their reach out campaign has been positive and have got commitment for trials for Q1 2016 with some of the largest sports ecommerce sites in the UK.
DiscountIF was able to surpass their initial target as they continue to get funds on top of what they were originally asking for; DiscountIF are keeping the campaign open for a limited period and will be allowing further investment. More than half of the investors are from Malta, and the public still have the opportunity to invest in one of the most promising start-ups from Malta, check them out here:
https://www.seedrs.com/discountif1?promo_code=S29YUMV9