By the year 2025, machines will have the same power as the human brain and in 2051 they will have the power of the entire global population. Does is sound far-fetched? It is certainly a grand claim, but who better to make these kinds of observations than Gerd Leonhard, Futurist, Keynote Speaker, Author and CEO of The Futures Agency.
This was one of the many observations Mr Leonhard spoke to The Malta Independent about ahead of his Keynote Address for The Economist at their ‘The World in 2016 Gala Dinner’ tonight at the Hilton, St Julian’s; where every year they invite experts and innovators from all over the world to share their ‘predictions’ for the coming year.
Mr Gerd Leonhard is a futurist, which means that his main role is to observe and deduce plausible scenarios for the future of an industry, an organization or even a country. He does not call his observations ‘predictions’, but ‘foresight’ which, according to Mr Leonhard, everyone can do but while everyone tends to look at “95% today, while [he looks] at 95% tomorrow.”
The future of humanity and technology
Listed by Wired Magazine as one of the top 100 most influential people in Europe (2015), Gerd Leonhard’s work focuses on the future of humanity and technology, digital transformation, big data, automation, AI and robotics, media, content, marketing and advertising, telecommunications, culture and tourism, banking and financial services, and leadership.
Mr Leonhard released a film called ‘Technology vs Humanity’ which tries to “pinpoint the ongoing convergence of man and machine”. He explained the film’s premise by saying that “Basically technology is moving very close to people and lots of things that used to be done by people are now done by technology.” The benefits of this include cheaper and quicker work, but then there are downfalls like unemployment or distraction. The film was inspired by the ongoing public fear that machines are going to take over humanity’s place in the world.
How far do we go?
When asked about how man and machine will live independently from each other, Mr Leonhard explained that “we have to decide what we want the machines to be allowed to do”. It isn’t about what technology can do, because the answer is “practically everything”. The whole issue is how far we are going to allow machines to do everything for us.
He also recently contributed to a book called ‘The Future of Business’ where he redefined the relationship between man and machine in terms of business. “The way that it’s being redefined is that we have to see that machines can handle 50% – 80% of what we currently handle. They will take that over including banking advice, secretarial work, garbage people, airport drivers, you name it. [… ] So that’s really going to change how we work and what we do. There will be a big shift in businesses because many businesses that used to have maybe 100,000 employees will in the future have 5,000 because of better use of technology.”
The future of business
The future of business for Mr Leonhard lies in redefining what kind of service or product businesses provide. It is no longer about the product itself, but about the experience of the product. “This is going to happen to banking, insurance, gaming so basically if you have a company you’re going to have to create new values. You’re going to have to move up the Maslow Pyramid where instead of just providing products and services, you have to provide experiences because experiences cannot be easily copied by technology.”
When asked about television, the futurist spoke on convergence with the internet where the main focus for TV companies to continue profiting is to completely reinvent their advertising strategy for the internet as “TV advertising is utterly useless on the internet, it’s just garbage.” He also sees a return of reading and Podcasts, where humanity is going to get away from the idea of visual entertainment because they will definitely need a break, at a point. Ultimately though, entertainment now is all about immersion and the YouTube phenomenon of wanting to know everything in 20 seconds will not last.
Finally, Mr Leonhard broke down what he will be talking about during The Economist’s Gala Dinner. “I will touch upon the changes of business that are imminent, like we are moving towards an exponential explosion in technology.” He will mention what he calls the 10 –ations, which are 10 mega trends: digitization, mobilization, automation, anticipation, robotization and others. Mr Leonhard, however, insists that there is no value in a society which is only technology because it will be one machine talking to another machine and there’s no value in business if you are selling to a machine. His final statement will be “embrace technology, but don’t become it”.