After 12 years of research and scientific whitening expertise, we introduce the Vichy way to target hyperpigmentation disorders and dark spots... IDEAL WHITE.

Melanin has three stages to its life cycle - production, distribution, and expulsion. This process is easily thrown off course by external and internal aggressors such as UV rays, pollution, and stress.

Vichy came up with a revolutionary new Meta-Whitening complex in Ideal White Meta-Whitening Essence, which works in harmony with melanin's three stages to target hyperpigmentation, and to help women achieve a radiant, more even skin tone: PhE-resorcinol promotes clarity and brightness. Ellagic acid functions as a potent whitening, anti-pollution, and anti-inflammatory agent. Adenosine is an effective anti-ageing ingredient that contains whitening properties. LHA is an exfoliating agent that helps skin renew itself more effectively.

For optimal efficacy, Vichy recommends the 3-step routine; 1. IDEAL WHITE Brightening Deep Cleansing Foam 2. IDEAL WHITE Meta-Whitening Essence 3. IDEAL WHITE Re-plumping Gel Cream. Use with a high SPF sunscreen like IDEAL SOLEIL SPF50 to help protect skin from further hyperpigmentation.

Exclusively in pharmacies.

For more info email: [email protected]