Financial services providers Curmi & Partners has announced a brand refresh that celebrates the company's values and transmits the brand's story.

The refreshed brand, launched recently, is built on four pillars that sum up the values that have driven Curmi & Partners for over 40 years - personal, integrity, boutique and genuine.

 "Our greatest asset is, and has always been, our people - our partners and our talented team. Ever since my father set up the company, we have always prided ourselves on our integrity and the long-term relationships we build with our clients. We always place our clients' interests before our own and we greatly value the trust they have in us," Curmi & Partners managing director David Curmi said.

The new look is classic, yet it's injected with a contemporary feel - a reflection of the evolving firm. The logo gives equal importance to the words "Curmi" and "Partners" with emphasis placed on the ampersand (&) - a symbol that echoes the company's brand promise: The strength of being together. 

"Building on over 40 years of experience, we are now putting more emphasis on what already existed in our firm - the belief in collaboration with partners, clients and colleagues. The updated design reflects where we've been and where we're headed. We are not changing. We're simply catching up to who we already are and communicating it better," Mr Curmi said.

The re-brand, carried out by creative agency BRND WGN, is also reflected in the Curmi & Partners new, revamped website www.curmiandpartners.com.

The story of Curmi & Partners started in 1977 when Curmi's father, Neville Curmi, founded the financial investment house, then called Inter Finance Ltd. Originally family-run, the firm evolved into the Curmi & Partners we know today. The firm provides a range of investment management, stockbroking and corporate finance services.