be.HOTEL, the four-star hotel located within BayStreet in St Julian's, appointed Katya Grech as Revenue Manager.

The promotion follows specific training provided by Preferred Hotels & Resorts, of which be.HOTEL is a part of, who identified Grech's abilities in the area of yield management. As a result, Grech is now, in fact, a certified Revenue manager.

Grech said: "There are three essential elements to revenue management. The first is, having a fixed number of available products, in our case, rooms. Secondly, that the product is very perishable; a room unslept in on any night will be lost forever, and thirdly, that customers are willing to pay a different price for the same resource or product. It is a crucial and fascinating aspect of any hotel's operations and I am looking forward to putting my newly acquired knowledge into action as be.Hotel continues to grow in the coming months."